Prepared by Glasspath
Deliberate Wellness Studio
Local SEO Audit & Growth Analysis
Location
1
Keywords
10
Reviews
296
Competitors
4
Date
March 2026
The Proposal
Let's make this simple.
I'll waive the $5,000 setup fee. You commit to 12 months. And I'll take a Couples Total Wellness membership as part of the deal.
$5,000 setup fee
Waived$1,000
/month · 12-month commitment
minus
Couples Total Wellness Membership
-$150/mo
Unlimited access for two to all 5 wellness services
Your Effective Cost
$850
/month after membership offset
$5,000 setup fee waived
$150/mo membership included
12-month total: $10,200
Without deal: $17,000
You save $6,800 over 12 months compared to month-to-month with the setup fee. Your projected return from organic search alone is $24,000+/year — that's a 2.35x return on your investment. And I get to use the studio with my partner, which means I'm personally invested in your success.
Full SEO Treatment
Complete SEO infrastructure buildout
Internal linking architecture rebuild
Location pages (Orem, Provo, Lehi, AF, PG, Lindon)
Condition & symptom page creation
Schema markup & technical SEO
GBP optimization across all categories
Monthly reporting & strategy calls
AI search optimization (ChatGPT, Perplexity, Gemini)
Blog content strategy & production
Quarterly competitor heatmap re-scans
What the First 90 Days Look Like
Month 1
Full site audit, technical SEO fixes, schema markup, internal linking rebuild, GBP optimization across all categories
Month 2
Location page buildout for surrounding cities, condition/symptom pages targeting high-intent searches
Month 3
Content diversification, FAQ expansion, blog strategy for core wellness services, first heatmap re-scan to measure movement
Keep scrolling to see the full audit data, competitor analysis, and traffic breakdown that backs this up.
The Scorecard
10 keywords. One location.
We audited your Google Business Profile across 10 of your primary service categories. Here's how you rank across the board.
| Keyword | Status | Avg Rank | Position | Visibility | Green Dots | Local Vol | CPC |
|---|---|---|---|---|---|---|---|
| cryotherapy | Dominant | 4.22 | 1st | 95.06% | 77 / 81 | ~880/mo | $3.15 |
| float therapy | Strong | 9.02 | 2nd | 54.50% | 66 / 121 | ~110/mo | $1.36 |
| wellness center | Moderate | 10.16 | 5th | 33.33% | 27 / 81 | ~720/mo | $4.87 |
| compression therapy | Moderate | 10.31 | 4th | 31.87% | 26 / 81 | ~70/mo | $2.08 |
| infrared sauna | Moderate | 8.11 | 4th | 22.53% | 18 / 81 | ~1,800/mo | $3.65 |
| body contouring | Weak | 9.02 | 5th | 18.07% | 15 / 81 | ~480/mo | $7.12 |
| sauna | Weak | 9.20 | 7th | 13.73% | 11 / 81 | ~2,400/mo | $2.37 |
| iv therapy | Weak | 12.08 | 1st | 13.73% | 11 / 81 | ~170/mo | $5.56 |
| peptide therapy | Weak | 10.16 | 1st | 11.65% | 9 / 81 | ~50/mo | $4.86 |
| hyperbaric oxygen therapy | Very Weak | 9.02 | 5th | 3.88% | 7 / 169 | ~390/mo | $7.13 |
You're dominant in cryotherapy (77 of 81 grid points in the Top 3) and strong in float therapy (66 of 121). But you're only visible in the Top 3 across 13.73% of the grid for "sauna" (~2,400 local searches/mo), 3.88% for "hyperbaric oxygen therapy" (~390/mo), and 13.73% for "IV therapy" (~170/mo) despite ranking 1st at your pin. With 296 reviews and a 5.0 rating, the brand signals are there — the website structure isn't matching it.
The Heatmaps
Deliberate Wellness Studio
691 E 400 N Ste. 230, Vineyard, UT 84059
Avg Rank
4.22
Position
1st
Visibility (Top 3)
95.06%
Green Dots
77 / 81
How to read this
Each dot on the heatmap represents a geographic point in your service area. Green dots = you rank in the Top 3 (visible to searchers). Yellow dots = positions 4-7 (rarely clicked). Red dots = position 8+ (invisible). Only green dots drive real traffic.
The Opportunity
Where you're winning — and where you're not.
Sorted by performance. Green means you're capturing demand. Red means competitors are taking it.
Winning
Visibility
95.06%
Green Dots
77/81
Local Vol
~880/mo
Visibility
54.50%
Green Dots
66/121
Local Vol
~110/mo
Holding
Visibility
33.33%
Green Dots
27/81
Local Vol
~720/mo
Visibility
31.87%
Green Dots
26/81
Local Vol
~70/mo
Visibility
22.53%
Green Dots
18/81
Local Vol
~1,800/mo
Losing
Visibility
18.07%
Green Dots
15/81
Local Vol
~480/mo
Visibility
13.73%
Green Dots
11/81
Local Vol
~2,400/mo
Visibility
13.73%
Green Dots
11/81
Local Vol
~170/mo
Visibility
11.65%
Green Dots
9/81
Local Vol
~50/mo
Visibility
3.88%
Green Dots
7/169
Local Vol
~390/mo
The pattern is clear: you dominate where competition is low (cryotherapy, float therapy), but fall off sharply in the higher-volume, competitive categories (sauna, hyperbaric oxygen therapy, IV therapy). In the Vineyard/Orem area alone, "sauna" drives ~2,400 local searches/month and "infrared sauna" another ~1,800 — but you're only visible in the Top 3 across 13.73% and 22.53% of the grid respectively. The gap between your brand strength and your search visibility is where the opportunity lives.
Competitor Intelligence
Who's taking your customers.
These are the businesses outranking you across your service categories. We pulled their data from the same heatmap grids used in your audit.
Minus 250 Degrees Cryo
Dominates cryotherapy — 100% Top 3 visibility
Niche specialist beating you in your strongest category
Soul Inception Self-Care
Strong in cryotherapy and wellness center
Direct category competitor in same market
The Covery Wellness Center
3x your website traffic, 4.5x organic search
Winning the website traffic game despite fewer reviews
CHILLN' Recovery
569 reviews — highest review count in market
Review volume gives them authority signals
Your competitors aren't winning because they have better services or more reviews. CHILLN' has 569 reviews but a lower rating than you. The Covery has only 31 reviews but 3x your website traffic. They're winning on structure, content, and search visibility — the exact things we fix.
Traffic Reality
Your website by the numbers.
Real traffic data from SimilarWeb. This is what your website is actually doing — and where the gap is.
Avg Monthly Visits
0
Latest Month
0
▲ Trending Up
Bounce Rate
31.7%
Good — below 40%
From Organic Search
0
Only 20% of traffic
Traffic Sources — Desktop (6-month avg)
Monthly Visits — 6-Month Trend
Only 20% of your website traffic comes from organic search. The industry average for wellness and health businesses is 40-60%. You're generating traffic from social media and direct visits — which means your brand is working — but you're leaving the largest, most sustainable traffic channel almost completely untapped. Organic search traffic compounds over time. Social media traffic doesn't.
Head to Head
The Covery gets 3x your traffic.
Side-by-side comparison using SimilarWeb data. Same market. Same services. Very different search visibility.
You
Deliberate Wellness
deliberatewellnessstudio.com
Competitor
The Covery
thecovery.com
3x
More Total Traffic
4.5x
More Organic Search
Better
Your Bounce Rate
Here's what this tells us: when people find your website, they stay longer and engage more than The Covery's visitors. Your bounce rate is 31.7% vs. their 45.1%. You have 296 reviews at 5.0 stars vs. their 31 reviews at 4.9. The problem isn't your business or your website experience — it's that not enough people are finding you through search. That's a solvable problem.
The Diagnosis
Why this is happening.
Your brand is strong. Your reviews are exceptional. You've even built out individual service pages — that's more than most competitors. But the pages aren't connected, and Google rewards depth and structure. Here's what's holding you back.
Service pages exist but are completely isolated — you have 15+ individual service pages (contrast therapy, red light, IV drip, cryotherapy, etc.), but they contain zero cross-links to related services. No 'pairs well with' sections, no related service recommendations. Each page is a dead-end silo that leaks traffic instead of keeping visitors engaged.
No location-specific landing pages targeting nearby cities like Orem, Provo, Lindon, Pleasant Grove, American Fork, Lehi, and Saratoga Springs — where your customers are actively searching. You're leaving thousands of monthly searches on the table from people just 10 minutes away.
No condition or symptom pages connecting health concerns to your services — there are no pages targeting searches like 'inflammation treatment Vineyard UT,' 'muscle recovery therapy Utah County,' or 'chronic pain relief near me.' These are the searches people make before they know what service they need.
Blog content is 90% TRT-focused — 15 of your 28 blog posts are about testosterone therapy. Almost nothing covers your core wellness services: sauna, cryotherapy, contrast therapy, red light therapy, body contouring, or compression therapy. That's a massive content gap for the services driving most of your foot traffic.
FAQ content exists but lacks schema markup — your service pages have great FAQ sections, but without structured data (FAQ schema, LocalBusiness schema, Service schema), Google can't surface them as rich results. You're doing the hard work of writing the content but missing the technical layer that makes it visible.
This is a structural and interlinking issue — not a brand issue. You've done the hard work of building service pages and writing content. The foundation is there. It just needs to be connected, expanded, and technically optimized.
The Solution
What I would build.
You've already built the foundation. The next step is connecting it, expanding it, and adding the technical layers that turn good content into dominant search visibility.
Internal Linking & Service Architecture
Rebuild your 15+ service pages with strategic cross-links — 'pairs well with' sections, related service recommendations, and condition-based pathways. Turn isolated dead-end pages into an interconnected web that keeps visitors engaged and signals topical depth to Google.
Location Page Infrastructure
Individual pages for every city in your service area — Orem, Provo, Lindon, Pleasant Grove, American Fork, Lehi, Saratoga Springs. Each page captures local search demand like 'sauna near Orem' or 'cryotherapy Provo' and feeds your Google Business Profile rankings.
Condition & Symptom Pages
Bridge the gap between what people search and what you offer. Pages targeting 'inflammation treatment near me,' 'muscle recovery therapy Utah County,' 'chronic pain relief Vineyard' — connecting health concerns directly to your services with clear conversion paths.
Content Diversification & Schema
Expand blog content beyond TRT to cover your core wellness services — sauna, cryotherapy, contrast therapy, red light therapy, body contouring. Add FAQ, LocalBusiness, and Service schema markup to surface your existing content as rich results in Google and AI search engines.
Every site I build runs on a proprietary AI-powered SEO framework — optimized not just for Google, but for ChatGPT, Perplexity, Claude, and Gemini. Your existing service content becomes the foundation. We connect it, expand it, and make it visible everywhere people search.
The Outcome
What this means for your business.
Conservative projections based on your current traffic, competitor benchmarks, and local search volume data.
Current State
Organic search traffic
~99/mo
After SEO infrastructure buildout (6-12 months)
Target State
Match competitor organic traffic level
~500/mo
Conservative conversion math
Additional Revenue
~400 new visitors × 5% conversion × $100 avg service
$2,000/mo
Additional Visitors
~400/mo
New Customers
~20/mo
Annual Revenue Impact
$24,000+
These are conservative estimates based on matching The Covery's organic search traffic (~443/mo) — a competitor with fewer reviews, a higher bounce rate, and a lower rating than you. With your brand strength, review count, and service breadth, there's a strong case you could exceed these numbers. And unlike paid ads, organic search traffic compounds — it doesn't stop when you stop paying.
The Work
Sites I've built and actively manage.
Every project is built from scratch with an SEO-first architecture. No templates. No page builders.
Movement Chiropractic
movementchiropractichealth.com
~50% revenue increase after site rebuild
Lo Beeston
lobeeston.com
0 to 10,000 organic visits/month
Utah Dental Experts
utahdentalexperts.com
800+ visitors/day on a $30/click keyword
Mission Property Mgmt
missionpropertymgmt.com
Full local SEO coverage across 30+ cities
Ability Home Health
abilityhhh.com
7x organic traffic in first 90 days
The Results
Numbers that matter.
Movement Chiropractic
Dr. Daniel Lawler
~50%
Revenue Increase
After rebuilding the site with an SEO-first architecture, monthly revenue increased by approximately 50%.
Lo Beeston
Influencer, 7M+ followers
10K
Visits/Month from Zero
Built an entirely new digital property from scratch. Went from zero organic traffic to 10,000 monthly visits.
Utah Dental Experts
Media Property
800+
Visitors/Day
Ranking for 'dental implants' — a keyword dental offices pay $30/click for. Generating massive daily organic traffic.
Ability Home Health
Eric Ellsworth
7x
Traffic in 90 Days
From ~100 organic visits/month to 700+ in the first 90 days. On track to exceed 1,000/month from target service counties.
References
Talk to them directly.
These are real clients who can speak to the work, the process, and the results.
Glasspath
You have the brand. The reviews. The services. Let's make sure people can find you.
Deliberate Wellness Studio is leaving an estimated $24,000+ in annual revenue on the table from organic search alone. For $1,000/mo with the $5K setup waived and a Couples membership included, the math works. The structure just needs to be connected, expanded into new cities and conditions, and technically optimized — and when it is, the search results will follow.
Your Cost
$850/mo effective
Setup Fee
Waived
Projected ROI
2.35x
You Save
$6,800
March 2026 · Prepared for Deliberate Wellness Studio